When people talk about a website or application, they often mention UX and UI design. Both terms are usually used together, but they refer to different parts of the overall experience. UX design focuses on how a website works. While UI design, focuses on what users see on the screen and how they interact with the website or application.
What UX Design Focuses On
User experience design, or UX for short, is all about how your user will react to your website, app or digital product. This really comes down to making sure your product is user-friendly, and the user can easily understand what the product does and how to use it. UX designers observe customer behaviour, map user journeys, and test ideas before launching a site or application.
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What UI Design Involves
User interface design, or UI, focuses on the visual elements on screen that users interact with, such as buttons, colour schemes, layouts, icons and menus. A UI designer’s role is to make sure these elements are clear, legible and easy to use.
Many people assume the job of a user interface designer is simply to make things look attractive. While appearance is certainly important, there is much more involved. UI design has a strong influence on usability. If buttons are clearly labelled, text is easy to read and page structure is logical, users will find it far easier to navigate a website and reach the information they need.