New and Emerging Trends in Digital Signage


New and Emerging Trends in Digital Signage

If you are looking for better ways to market your business, and you haven’t looked into the benefits of digital signage, 2015 may be the year that you should do so. With current trends and new developments in the industry, you might be able to incorporate digital signage into your business or storefront in better ways than you had previously thought.

Whether you’re looking to add informative signs in an office space, or adding advertisements to a storefront, the new technological advancements for 2015 can help you do so easily and more effectively. If you’re unsure on how to go about implementing digital signage in your space consider contacting professionals like those at Videonations to help you get started.

So without further ado let’s take a look at the trends.

More Engaging Signage

Digital signage is taking on a more interactive and engaging stance in 2015. Digital advertisements will be able to offer ways to extend their content to target audiences through mobile devices like smartphones and tablets by taking advantage of interactive software. For example, Shazam, the mobile app that helps users identify songs, can be used in conjunction with digital signage in order to send users more information about a product or service being advertised through the signage. This kind of technology can actually figure out where the given person is, based on what sign they’re standing in front of, and can then disseminate information that is relevant to them.

Engaging content is also taking centre stage in the 2015 trends. In some instances people will be able to physically interact with the digital sign, whilst others will offer people ways to respond to surveys and polls that the signs put out. There are even digital signs being used in clothing stores that can actually act as a mirror and help consumers digitally try on clothes.

Higher Resolutions Used

While the added benefits of digital signage are important, the main reason to use digital signage is to present information to a target audience. In order to properly work a sign needs to be clear and legible from all angles and proximities. To help enable this, digital signs are being equipped with higher resolutions, known as 4K. This will make digital signs four-times better than high definition in terms of resolution. Better pixel densities will allow viewers to see the details of the signs, like small-point text, more easily than ever before. This is especially important for signs that disseminate a lot of information at once.

More Varied Sizes

Along with changes in resolution and interactive technologies, digital signs are becoming more varied in size and simplicity. Usually, when you think about digital signs you think about billboards or marquees, but, thanks to the advancements in the industry, digital signs can now be incorporated into screens as small as 10 inches. This new trend will allow all of the usual capabilities to be incorporated in a small format, like tablets or desktop monitors. At the other side of the spectrum there are developers who are looking to take digital signs to an even larger level, where they can turn entire walls into virtual displays.

If you want to see the biggest digital displays then Times Square should be your destination. Last year Google was the first to rent a gigantic 8-storey high screen.

The technology has become a mainstay of many sectors. In 2015 we are going to see more industries embrace the benefits.