07 Nov Three Things to Consider When you are Planning your Packaging
When you create a product and plan to sell it, you will need to think about how you are going to package it in order to get it from A to B. When it comes to packaging, there are lots of things to consider, and your packaging is in fact almost as important as the product itself!
These are some of the main things to consider when you are planning your packaging…
Protecting What is Inside – The practical role of packaging is to protect what is inside. It will need to be transported and stored safely and keep the product within in good condition. When you are thinking about how you will package your product and what materials will be best suited, this is the first thing to think about.
How you Will Package the Product – The actual packaging process also is something that you need to consider. It is unlikely that you will want to set up a packaging facility on your own business premises as this can be expensive – you will need to hire more staff and possibly move to a larger premises to accommodate this. Using a professional contract packing company is a good solution for smaller businesses.
Branding and Marketing – Your packaging is also an important marketing opportunity. The first impression that many customers will get of your product is the packaging that is protecting it, so as well as being functional, consider how you can make your packaging memorable and create a positive unpacking experience for your customers.