20 Jul Tips for Successful Banner Ads
You see banner ads every day, and may even forget that you clicked on them. They are the most popular digital advertising platform, so they must be doing something well, right?
The real power of HTML Banner Ads is not in the clicks that they generate, although those are always welcomed. It’s how they help build Brand Recognition.
If you want these squares and rectangles to have the maximum positive impact on your business, there are a few key things you must do. These tips will help you create the best banners for your business and build a cohesive identity. For advice on HTML Banner Ads, contact the Bannermen.
Keep it simple
Your audience will probably only glance at your banner ad on the web for a few seconds, so don’t waste time with long passages of text and complex messages.
Only 9% of ads are seen for longer than one second, and this drops to just 4% if they’re viewed for two or more seconds. Put all your efforts into making sure your audience understands your ad immediately. They won’t engage if it’s unclear or crammed with too much text. And, more importantly, they will forget who you are.
Layout is important
Effective banner advertisements are designed to increase your brand awareness and drive traffic towards your website. They are made up of three main ingredients:
Your Company Logo must be included in order to increase brand awareness.
Value Proposition Determine what you are promoting and the way your company and product will improve your audience’s lives.
Call to Action A clear call to action encourages your audience to engage, e.g. “Learn More” “Contact us”. Your CTAs are focused on increasing sales, while the logo of your business is used to raise brand awareness.