18 Feb Signs of a good website
- Well-designed and functional
Your website is a reflection of your business, your products and services, and ultimately, your brand. It’s therefore important that your site is visually appealing, polished, and professional. Let your message stand out with white space and uncluttered layouts, quality graphics and photographs.
- Easy to Use
Visitors to your site are usually in a rush. Do not make them search for information. The User Experience (UX) is a crucial factor in helping your visitors to use, understand and remain on your website. Create a logical, obvious navigation system with a clear hierarchy. Consistent layouts and visual cues are essential for site functionality.
Your website should be able to satisfy both “searchers” who are looking for a specific thing, as well as “browsers”, those just browsing. Keep users engaged and on task by recommending related content, and minimising dead-ends. For help with Web Design Exeter, visit https://exeter.nettl.com/digital/website-design/
- Optimised for Mobile
There are no more excuses. Your site must work on all platforms and look good. You never know which device your next visitor is going to use. Optimising your site for mobile devices will improve the experience of both your visitors as well as your ranking.
- Enjoy Fresh Content
Be concise, new and interesting. Avoid jargon and corporate speech. Use language that is understandable to your audience. Explain why you are doing it. Visitors have short attention spans. Spell correctly, be accurate and relevant, and update frequently. The use of blogs and social media updates is a great way to keep visitors coming back and help SEO strategies. It is true that keeping things interesting requires some investment but you can’t live without it.