Posted at 11:20h
in Tips and Ideas
In the modern hyper-connected digital age, apps are everywhere. There really is an app for almost everything you can think of. It is thought that around 71% of people in the US most commonly access websites from mobile devices, and this number looks set to continue growing. External apps are designed specifically for such devices and therefore make it easier for companies to engage with customers. They have a responsive design that allows for quick loading, optimized interfaces and special features that are automatically available for the device they use. Good apps can benefit a company through increasing brand identity and loyalty. Furthermore, they offer an efficient form of free marketing – especially for companies that traditionally have little contact with their customers.