30 Oct Magic Leap, Google invests in firmly augmented reality
Google has set aside a budget of more than $ 500 million to the startup Magic Leap, a company that is focusing its efforts on the development of a complex and amazing system for augmented reality.
When we imagine how the world will be in a future not too far certainly augmented reality and virtual reality are part of the picture. These elements are part of the imaginary common and very recent advances in technology have helped to bring these “reality”.
Google is certainly one of the top positions in the list of those who want to change the world and elements such as the Google Glass are probably only a piece of the giant mosaic of ideas and technologies are being developed that are hidden in secret factories R & D company in Mountain View.
The giant of Silicon Valley seems quite willing to add another secret lab, that of Magic Leap startup that operates precisely in the field of augmented reality. Big G has in fact recently for a substantial loan to that company, $ 542 million that will promote a project of which little is known.
According to the envoy of the Wall Street Journal , Magic Leap in Serbia has something special, a set of glasses that can project images directly into the eyes of the wearer, making it appear animated objects in the world around them.
It was incredibly natural and almost confusing – you’re in the room and there’s a dragon that flutters around you. It is to drop your jaw and I could not get the smile off my face.
The project was also attended by personalities from Legendary Pictures and Qualcomm, and the argument seems so important to Google that they Sundar Pichai, director of Chrome and Android, and Don Harrison, vice-president of corporate development at Google, will join the committee Magic Leap.
The technology startups seem perfect for getting in combination with the Google Glass but at the moment it seems there are plans to integrate it.
Magic Leap will obviously have to struggle with other competitors in the field of what they called “Reality Kinematics”, such as’ Oculus VR.