A lot of people believe that print marketing is no longer relevant. Many businesses do the majority of their advertising online. Some also use other media, including television and radio. However, print materials can still be useful for several reasons. Using flyers and direct mail means you can send your marketing to people directly. When they have a piece of paper, they’re likely to spend more time looking at it than they would an advert on a web page. And a printed advert could be in someone’s home for days, weeks or months. But how do you get your material to stand out?