Tuesday, May 22nd, 2018

 

What Exactly Is Negative SEO?

Everyone with a website will understand the importance of high-quality SEO to drive traffic to the site with the aim of increasing visitor numbers and, hopefully, conversions. SEO can be either ‘white hat’, which means that it is approved by Google and other search engines, or ‘black hat’, in which loopholes are exploited to ensure favourable results through a variety of processes which the search engines most certainly don’t endorse. Now a new black hat technique is becoming more commonplace in the form of negative SEO. Here, rather than tryingRead More